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Crisis Management

Crisis Management Plan For The Georgia Produce Industry


Before the Salmonella fiasco hit tomatoes and peppers in 2008, the Georgia Fruit and Vegetable Growers Association had already begun work on putting together a Crisis Management Plan for the Georgia produce industry. History has shown that it is crucial to communicate key messages quickly and effectively with the media and the public at large.

With funding through USDA Specialty Crop Block Grants, GFVGA worked with Sahlman Williams firm to poll growers across the state to identify areas on the farm where potential crises could arise. Ranging from labor to water, food safety to pesticides, we then created a Crisis Management Plan to have a framework of operating procedures in the event of a catastrophe in any of these areas.

GFVGA is designated as the initial contact organization for a crisis in Georgia’s produce industry because it has been found that GFVGA is one of the only Association’s with full time staff that do not change annually. In the event of a crisis, the Georgia Fruit and Vegetable Growers Association will contact all other entities and commodity associations that need to be involved.

For your use, the following training and tools were created to help your organization prepare for and successfully get through a crisis.


Crisis Preparedness Training

Food Safety Crisis Management Tool: Media Guidelines

Food Safety Crisis Management Tool: Contact Card