The mission of the GFVGA is:

1)      To provide a viable and united voice to represent the fruit and vegetable industry in Georgia.

2)      To encourage efficient production, packing, handling, storing, and processing of fruit and vegetables.

3)      To develop marketing and promotional programs to increase public awareness of the health benefits of eating fruits and vegetables and to encourage consumption of more Georgia products.

4)      To support applied research that benefits the industry.